Hundreds of new companies, brands and products from all over the world are on display at Cosmoprof North America. This mega show brings together all aspects of beauty at the Mandalay Bay Convention Center in Las Vegas, on July 9-11, 2017. To give Beauty Industry Report readers a jump on their competition, we spent months asking innovative companies from traditional legacy brands to new boutique finds to share their newest products. Here are almost 500 for you! Most are looking for reps, distributors and stores, so use this preview to book meetings and plan your approach to the show floor.


Aloxxi/Booth 43363 will preview fashion shades for its Andiamo Express Permanent Colour (2-oz. tube/ salon $6.95). Andiamo develops in 10 minutes, reducing the time it takes to provide a permanent color service. It’s perfect for salon clients who are pressed for time and/or want color on demand. The collection launches in 2018 and the company seeks distributors for open territories. Reach director of sales, at [email protected]. aloxxi.com


Amika/Booth 46129 launches the Amory Collection, a range of professional hair tools with new technology. Le Marcel is designed with session and salon styling in mind. This Jack-of-all-curls lets stylists cut down on the number of tools in their kits, while providing the power and precision needed to create coils from structured spirals to free-form waves with a quick twist of the grip. The Chameleon 5 Barrel Interchangeable Curling Kit (SRP $300.00) features five titanium barrels that clip easily into one base for full curl creativity. Multitasking doesn’t begin to describe it, with this clipless wand and its wide to narrow cool-tip barrels, which shape curls that range from fat to tight.  Plus, Amika has teamed up with world-renowned Swiss dryer manufacturer Valera he ultimate drying machine— The Mastermind Dryer (SRP $335.00). This sleek, fierce, super-quiet dryer works super-sonic fast. Thanks to one patented technology and one patent-pending technology, this high-performance dryer allows for maximum styling creativity. Contact Shay Kadosh, CEO, at [email protected]. loveamika.com


Aria Beauty/Booth 50422 seeks domestic and international distributors for its line, including these three new tools. The Aria Beauty Global Styler by Celebrity Stylist Giannandrea (SRP $239.99) is a professional beauty prestige styling tool. The iron features visible infrared heat that  warms hair from the inside out, preventing damage and static, and improving the hair’s moisture balance. An optional infrared function creates extra volume. Heat adjusts up to 450°F. Titanium-tourmaline plates provide fast, even heat transfer, sliding easily for snag-free styling. With the smart mode function, stylists can set the iron to Giannandrea’s recommended heat settings to coordinate with the hair type and texture. The Aria Beauty Unicorn Super Glam Hairstyling Set (SRP $149.99) was created for ultimate convenience with a professional touch. This all-in-one luxury set comes in an on-trend unicorn inspired tri-color ombre, all packed in a matching box. It includes a 100% ceramic straightener, a salon paddle brush, a tail comb, two pro jaw clips and a goddess ponytail cuff.  Finally, the tiny Aria Beauty Unicorn Mini Blowdryer (SRP $69.99)—in the on-trend unicorn inspired tri-color ombré—packs a punch at 1,200 watts. Perfect for gym, travel or salon retail, these high-low setting, negative ionic, anti-frizz mini dryers keep hair silky smooth. It’s compact, lightweight and designed for use anywhere in the world. For more information or to set up a meeting, contact Leah Todd, brand manager, at [email protected]. ariabeauty.com


Artizen/Booths 40086 (Jay Halaby) and 46204 (BTB) launches digital ceramic curling irons in both spring (SRP $65.00) and Marcel (salon $49.00) designs. Both are available in 3⁄4-inch, 1-inch and 1 1⁄4-inch diameters. The company incorporated favorite features from multiple curling irons into one tool. The ceramic ionic barrel is healthier for the hair. The spring iron has an extra-long barrel length, making it easier to use on long-hair. Digital temperature controls top out at 450°F for precise heat and keratin curls. One of the most unique features is the handle. With both the spring and Marcel designs, the user has the option of a locked or rolling handle for wand iron effects. Reach Ernie Brauchli, president/creator, at [email protected]. Artizen seeks North American distributors and is represented in the Northeast by Jay Halaby and Associates and in the Southeast and Latin America by BTB Sales & Marketing. artizenusa.com

Balmain Paris Hair Couture/Booth 43449 debuts the Balmain Paris Hair Couture Signature Foundation, the ultimate backstage secret for healthy-looking hair with a luminous shine. The combination of Leave-in Conditioning Spray and Moisturizing Argan Elixir (SRP $90.00) provides the ultimate styling surface for any hairstyle. The duo detangles, conditions and nourishes the hair. It protects against the heat of styling tools and provides a high-gloss finish. The company seeks North American distributors for its high-end, fashion-focused collection. The company is also a sponsor of the North American Hairstyling Awards. Reach Nancy Carroll, business development manager, at [email protected].

BeaSquared/Booth 29050 seeks reps, distributors and beauty stores for Dr. PawPaw, (25-ml tube/SRP $10.00, 10 ml- tube/SRP $6.00) and 7-in-1 Hair Treatment Styler (SRP $20.00), a soothing balm imported from the United Kingdom. PawPaw Lip Balm features fermented pawpaw, the fruit of the carica papaya. The pawpaw has been found to have natural healing qualities. This multi-purpose product has a variety of uses, including lip balm, brow smoother/ shaper, skin soother, eye primer, makeup primer and cracked heel balm. It also can be used on sun burn, skin irritations and as a hair conditioning treatment. It’s available in a peach-pink or red tint. A counter display holds 24 25-ml tubes. It’s cruelty-free and vegan. The 7-in-1 Hair Treatment Styler reduces split ends, detangles, reduces frizz and provides heat protection. Reach Beatrice Fogle, president/owner of BeaSquared, at [email protected]. beasquared.com


Betty Dain Creations/Booth 46249 debuts new salon essentials in its Betty Dain and Colortrak lines. The Betty Dain Hands-Free All-Purpose Cape (salon $26.95) gives clients the freedom to use their hands while getting their hair done. The advanced fabrics and anti-static nano materials are washer- and dryer-safe and will not melt, crack or peel. They are bleach-, chemical- and color-proof for extra durability. Inspired by its popular Summer of Color campaign, the new Colortrak Color Collection features a fun and eye-catching assortment of tools, including multi-colored caddy bowls (salon $9.99); multi-colored brushes with fairy floss feather bristles (salon $4.99); the Melting Kit, which includes one paddle and three spongelights (salon $9.99); and the Candy Box (salon $19.99), which features three reusable spongelights, one paddle, three multicolored caddy bowls and three multicolored brushes with feather bristles. All of these hair color tools come in a mouth-watering array of candy colors. The collection features tools so sweet, they look good enough to eat! For more information, reach Dale Hill, vice president, sales, at [email protected]. bettydain.com colortrak.com
 

Cherry Blooms/Booth DBS 55 unveils Matte Volumizer, a matte liquid lip formula in five shades with volumizing and long-wear ingredients that boost lip volume over time. The high-performance gelling system creates a non- drying, non-flaking creamy texture that stays on your lips, using a 3- layer application process. The company seeks distributors in North America, the European Union and the United Kingdom. Reach Renee Keel, head of sales/ North America, at [email protected].


ColorpHlex/Booth 47407 debuts Multipurpose Styling Cream (3 oz./SRP $15.99), a nutrient-rich conditioning cream that creates moveable hold, enhances natural texture and adds definition to curly, wavy or straight hair. It tames frizz while adding incredible shine. Colorstrong Complex strengthens weak, brittle or damaged hair, while smoothing and detangling unruly locks with humidity control. Also new is the ColorpHlex One- Step Damage-Control Hair Color Additive (SRP $4.99). The treatment is formulated with Colorstrong Complex to penetrate the hair and fill in sites of damage. Simply add to home color and process to strengthen hair during the coloring or bleaching process. Each package contains two individual treatments. For more information or to set up a meeting, contact Laura Sweet, domestic sales manager, at [email protected]. colorphlex.com


Crazy Color/Booth 43117 seeks domestic and international distributors, as it celebrates its 40th year. The company will debut two ranges. First, Crazy Color Metallics (100 ml/salon $6.00) are four semi-permanent, fashionable colors—Slate, Sapphire, Ice Mauve and Rose Gold—each containing quartz to cover the hair in light-reflecting pigment.  Also new, the Crazy Color Pastel Spray Ins (250 ml/SRP $9.99) are four ready-to-use sprays with built-in pastel pigment that gives blonde hair an instant twist of color. Available in Bubblegum, Peachy Coral, Marshmallow and Lavender, the temporary formula lasts for three washes and is ammonia- and peroxide-free. Reach Johanne Markwick, international sales manager, at [email protected]. www.crazycolor.co.uk/

Denman/Booth 50398 seeks international distributors for its range of hair brushes. The D91 Dress Out Brush (SRP $7.00) is the essential tool for dressing long hair and creating the perfect updo. Its pintail handle works as a sectioning tool, while three rows of stiff bristle provide grip and control for long hair work, backcombing, wigs and extensions. The D92 Edge Tamer (SRP $30.60) features soft boar bristles that gently smooth and control the hairline and tame fly-aways. Its air- cushioned pad adjusts to the contour of the head, while the classic Denman teardrop handle fits snugly in the hand. It’s suitable for all hair types, particularly naturally curly hair. The D78 Neck Duster Sanitizable Brush (SRP $27.85) features soft nylon bristles that remove loose hair from the face and neck. The ergonomically designed handle provides two grip options.  The Jack Dean Flat Top Clipper Comb (SRP $11.20) in black or white is ideal for fading, blending, tapering, clipper-over-comb and flat-top cutting. Its flat surface provides for precise cutting, and is heat- and chemical-resistant, and sterilizer-compatible. Reach Victoria Fishman, CEO, at [email protected]. denmanbrushus.com

Derma E/Booth 29114 introduces products for skin and hair. Rejuvenating Sage & Lavender Face Oil (SRP $16.50), Illuminating Rosehip & Cranberry Face Oil (SRP $16.50) and SunKissAlba Radiant Glow Oil (SRP $22.50) are plant-based oils that reveal softer skin. Radiant Face Glow Oil, co-created with SunKissAlba, a Youtuber and blogger passionate about organic beauty and sustainable living, softens, illuminates and hydrates face, body and hair. Also new, alcohol-free Radiance Toner (SRP $15.50) tones, tightens and brightens skin. Derma E’s new hair care collection is infused with plant-based ingredients, vitamins, botanicals, extracts and proteins to nourish, restore, strengthen and add shine. Products are safe for color-treated hair. The collection includes Nourishing Shampoo, Nourishing Conditioner, Restoring Shampoo and Restoring Conditioner (all 8 oz./SRP $9.99), Dry Shampoo (2 oz./SRP $10.99) and 3-in-1 Hair Protection Serum (4 oz./SRP $10.99). Reach Michelle Lamey, North American beauty sales manager, at [email protected]. dermae.com
 

Dermelect/Discover Beauty Spotlight 5 will preview three products for fourth quarter launches. Dermelect Resist Nail Bite Inhibitor & Restorative Treatment (0.4 fl. oz./SRP $15.00) acts as a high-shine, clear top or base coat that provides two purposes—deterring users from biting their nails and promoting healthy nail growth. It is formulated with keratin peptide, vitamin E and calcium to strengthen and garlic extract to discourage nail biting and thumb-sucking.  New for the brows, Dermelect Revitalite Brow Lift (0.098 oz./SRP $24.00) is a professional, defining and highlighting pencil that achieves a lasting, luminous and youthfullook. It instantly brings brows to life on any skin tone with a simple lift and pop of color. In just two easy steps, the Brow Lift delivers special pigments that conceal or blur wrinkles and unwanted lines. First, the matte (define) finish helps to establish precise brows. Next, the pearl (highlight) finish results in an expressive look, making eyes appear brighter. Finally, Dermelect Revitalite Brow Transformer (0.012 oz./SRP $26.00) delivers full and natural-looking eyebrows for a polished and defined waterproof look. Available in two shades, this conditioning, peptide-infused universal brow pencil fills in and perfects thin brows and defines thicker ones, while also covering any unwanted gray hairs. A double-ended tool, it features a triangular tipped, retractable pencil that offers universal color depending on pressure applied, and a custom spooley end that allows users to seamlessly blend color into the brow, resulting in a styled and refined brow arch. The company is repped by Jay Halaby & Associates. For more information or to schedule a meeting, reach Amos Lavian at [email protected]. dermelect.com


New from ECRU New York/Booth 45345 is The Velvet Air Lipstick Collection. These texture-transforming lipsticks (SRP $24.00 each) deliver velvety lip color that glides on lips, leaving an airy, weightless cushion of long- lasting color. The new technology combines powder pigments and carefully crafted oils that hug lips with intense, weightless color, making them perfect for women who hate the feel of lipstick. Each shade transforms from a rich, moisturizing satin color into a highly pigmented matte with a swipe of your finger. Reach Mark DePasquale, general manager, at mdepasquale.com. ecrunewyork.com

 

Elchim/Booth 47344 debuts the Nature’s Touch Styler (SRP $169.00), a wand that minimizes styling time and respects the hair’s natural look, for soft, smooth hair. The irons offer 11 different heat settings from 203°F to 455°F to cover every hair type. It heats up in just 17 seconds. Two floating plates self-adapt to the hair’s surface for consistent, uniform heat. Distributors from North America, Europe and Latin America are invited to contact Kenneth Bellizi (U.S.), vice president of sales, at [email protected]. International inquiries go to Sergio Bove, international sales, at [email protected]. elchim.com

 

Erbaviva/Discover Beauty 1, a prestige organic skin care lifestyle brand, seeks national beauty distributors for its line, including more than 30 new products that will debut at CPNA. The company, which manufactures its own USDA Organic products in Southern California, will also relaunch its full line of Baby and Mommy Organic Skincare. New Erbaviva Adult Buzz Spray (4 oz./SRP $21.00) combats annoying insects with an all-natural, non-synthetic and chemical-free formula. Its blend of organic and biodynamic essential oils and organic catnip forms a barrier to naturally repel buzzing insects. It features a sweet, citrus, woodsy aroma. Erbaviva Adult Sunscreen (2.5 oz./SRP $23.00) for face and body is a light and purely natural mineral SPF 30 water- resistant formula that disappears on the skin to provide 80 minutes of water-resistant protection. It provides a high level of UVA and UVB broad-spectrum protection with zinc oxide (20%), one of the safest, most effective ingredients for protecting the skin. It is natural with no chemicals or synthetics and is also free from parabens, phthalates, chemical additives and fragrances. Erbaviva Foot Balm (1.75 oz./SRP $20.00) is custom-blended and wonderfully scented. It relieves and refreshes tired and swollen feet, ankles and legs with organic ginger root extract. It boasts a zesty warm aroma. Erbaviva Belly Butter (1.75 oz,/SRP $24.00) is a luxuriously rich butter that caresses the skin, leaving it soft, smooth and well nourished. Organic essential oils of lavender, mandarin, sandalwood and rose reduce the effects of stretch marks and ease itchiness. Cocoa butter and carrot seed oil moisturize and protect the skin. Erbaviva Jasmine Grapefruit Organic Deodorant (3.5 oz./SRP $26.00) fuses quickly evaporating organic grain alcohol with organic extracts of sage, lemon, patchouli and tea tree oils for a refreshing burst of pure bacterial and odor protection. It’s free from aluminum, propylene glycol and chemicals. Reach Steve Levin, vice president of global sales, at [email protected]. erbaviva.com

 

Eslabondexx/Booth 39140 in the Italian Pavilion seeks distributors for its Eslabondexx Hair Color with built-in bond-builder, plus these new products. The Eslabondexx Restart Kit (5 retail units/salon $48.00) is a two-phase reactivation kit that lets clients refresh their in-salon Eslabondexx treatments at home. Each kit includes Re-actifier 1 and Re-actifier 2, which keep the hair restructured and moisturized between salon services. Eslabondexx Hair Toners (60 ml/salon $9.95) are toning creams that are applied after bleaching to give hair sheen and brightness with luminous, natural highlights. Six shades, include silver blonde, rosé blonde, violet blonde, Irise blonde, golden rosé blonde and caramel. For more information or to set up a meeting, contact Tom Calabretta, vice president, sales, at [email protected] or Andre Chiavelli, consultant, at [email protected]. nouvelleUSA.com

 

evo/Surf A/Level 2 seeks distributors for its Australian line. The Spike Nylon Pin Bristle Brush in three sizes (38 mm/SRP $54.00, 28 mm/SRP $48.00, 22 mm/SRP $44.00) features natural boar bristles to stimulate the scalp and reduce frizz, even on thick, curly and frizzy hair. The boar bristle carries sebum from scalp to ends to add shine. Nylon pins smooth and polish the cuticle by detangling and smoothing the hair. Heat-resistant pins can withstand heat up to 160°F. A handle pik allows for easy sectioning. Fabuloso Pro Black Colour Intensifier (salon $80.00) adds depth to existing formulations and allows colorists to create black, gray and darker shades. Featuring direct pigments, these deposit- only, ammonia-free, peroxide-free colors in a conditioner base can be mixed together to create unlimited semi colors. Cationic pigments help color molecules adhere strongly to the hair shaft.  Water Killer Dry Shampoo Brunette (50 ml/SRP $12.00, 200 ml/SRP $28.00) has the perfect pigment combination (without using propylene glycol, propylene carbonate or titanium dioxide), so it blends with the hair and provides gray coverage. In addition, rice starch absorbs oil, leaving a light finish that brushes through, so there’s no tell-tale residue. and hair appears and smells freshly washed. For more information, reach Brad Gauvin, international sales director, at [email protected]. evohair.com


Fake Bake/Booth 45205 debuts the Coconut Exfoliating Packet (24 pre-moistened wipes/SRP $17.50). These dual-sided exfoliating wipes clean and prepare the skin for the perfect sunless tan. Pre-moistened with a special botanical blend and coconut oil, the wipes leave the skin silky smooth and are great for travel. For more information or to set up and appointment, contact LaDonna Sheridan, sales manager, at [email protected]. fakebake.com


Fisk Group/Booth 30087 has new offerings from two of its brands. From Hair Chemist comes the Collagen + Vitamin E Collection to volumize and strengthen hair. It includes Volumizing Shampoo (10 oz./SRP $11.99), Volumizing Conditioner (10 oz./SRP $11.99) and Hair Texture Maximizer (4 oz./ SRP 11.99). Also new are Demactin Sheet Masks (SRP $2.99). The Rose Cooling Facial Mask, Bubble Charcoal Deep Purifying Sheet Mask and Coconut Hydrating Sheet Mask purify, detoxify and hydrate skin. For more information, contact Ira Adler at [email protected]. fiskgroup.com


Grande Cosmetics/Booth 43397 launches GrandeLIPS Matte Plumping Liquid Lipsticks, a color and treatment in one that quenches your lips with hydration and provide an instant plump, all with a matte finish. Volulip, Instaplump and Hyaluronic Acid create an instant plump in 3 to 5 minutes with no strings attached. When used twice daily for 30 days, GrandeLIPS Hydrating Lip Plumper will provide long- term benefits of increased hydration (+51%), plumpness (+15%), firmness (+13%) and softness (+11%), while adding a pop of high- pigment color. For more information, reach Karen Mone, global accounts executive, at [email protected]. grandecosmetics.com grandewholesale.com
 

Innovative Beauty Products/Booth 45445 debuts Godefroy MyBrows, Long Lasting Eyebrow Transfers (12 pairs of eyebrow tattoos per package/SRP $4.95). About 1 in 5 women has thinning or sparse eyebrows. My Brows long- lasting eyebrow transfers are feathered to create a beautiful and natural-looking eyebrow in seconds. Easy-to-apply and remove, MyBrows are waterproof and smudge-proof, and with proper care, can last for up to 5 days. They’re available in three colors (natural black, dark brown, medium brown) and each color comes in three shapes. Packs can be pegged in store or can ship in a free 18-piece display. Distribution opportunities are available. Contact Lena Campbell, owner, at [email protected]. godefroybeauty.com


HAI Beauty Concepts/Booth 14142 unveils the STYLSET blow dryer (SRP $139.99, salon $109.99, case price $55.00 each), a professional 1875-watt AC blow-dryer that offers complete heat and wind speed control for a customized look with a simple dial swipe. Negative ions and far- infrared rays eliminate static and boost shine. Blue UV light conditions the scalp, keeping hair shiny from root to tip. Tourmaline and ionic technologies allow hair to be more manageable. A sweet jasmine scent is released when powered on. It includes two nozzles. Contact Derek Russo, operations manager, at [email protected]. haibeautyconcepts.com


HairUWear/Booth 47153 adds two styles to its Raquel Couture Collection. The company’s longest style, Glamour and More, features a sensual silhouette with just enough layering in the front to add softness and gentle movement, while blending seamlessly with the more solid lengths in the back. Softly textured ends in the back allow for movement. 100% Remy human hair’s unidirectional cuticles means hair tangling is minimal, and the French Drawn lace front monofilament top offers a wealth of styling options, Also new, Calling all Compliments features a French Drawn lace front monofilament top for versatile styling options. The soft sweeping front can fall gently to the side or styled up and away from the face. The tapered back can be worn gently hugging the neck or sculpted for a dramatic effect. 100% cuticle aligned Remy human hair allows for easy styling.  Under the Hairdo brand, the company has almost 20 new hairpieces. The 16-Wrap Around Human Hair Pony features soft and natural 100% human hair that can be styled and colored. Style it low and wavy or high and straight. Clip-In Human Hair Bangs can be styled or colored to blend flawlessly with your own hair. These 100% human hair clip-in bangs are 41⁄4 inches long with 9-inch face- framing sides.  The 6-Piece Color Extension Kit features custom colored pieces that showcase the wearer’s unique style with added length and fashion-forward color. The Tru2Life heat-friendly synthetic hair can be styled to match any hair style. Fine hair? No problem with the 22-inch 4-Piece Fineline Straight Extension Kit, which provides length and volume without the bulk. Achieve a smooth and seamless application that’s light and incredibly comfortable. The Tru2Life heat-friendly synthetic hair can be styled to match any texture. The 23-inch Color Splash Pony gives you instant “it girl” status with a splash of color. Pick the color that matches your natural hair, then choose your favorite fashion shade as a beautiful accent. The unique wrap-around design is quickly and securely attached.  Finally, the Top of Head is a practical piece that makes a volume of difference. It can be clipped into your hair for coverage and volume right where you need it or used to conceal roots in between touch ups. The 21⁄2- by 5-inch monofilament base is hand-tied for a natural look and the Tru2Life heat-friendly synthetic hair feels like you’re wearing nothing at all. (The model to the left is wearing Style R14/25). For more information, contact Ellen Williams, senior director of business development, at 954-514-2942.


Helen of Troy/Booth 47285 previews the CurlBar Set (SRP $249.99). Capitalizing on the success of the CurlBar, this new curling iron system combines an ergonomic design with four interchangeable barrels for unlimited styling options. It features 3⁄4-inch, 1-inch, 11⁄4-inch and 11⁄2-inch barrel sizes, all in 24k gold. CurlBar reaches 450°F. It features Pulse Technology, a rotating temperature dial for digital accuracy, as well as an adjustable timer with vibrating notification when the curl is ready. It also comes with a heat-resistant barrel stand to store barrels and handle, as well as a heat-resistant mat and glove, plus a 3-year warranty. The new Black Gold line from the vault of Hot Tools Professional combines elegance with performance. Using the company’s best technologies, the dryers, flat irons and curling irons are crafted to be the ultimate in styling tools (SRPs $64.99 to $99.99). The Black Gold styling surface emulates the even heat distribution of the company’s 24k gold styling surface for beautiful, consistent results. Black Gold also combines titanium’s durability and corrosion- resistance to styling products with a Micro- Shine finish to minimize friction and reduce damage. For more information, contact Scott Hagstrom, vice president, beauty professional sales, at [email protected]. hottools.com


INOAR Professional/Booth 47111 will show the Vegan Collection, a hair-care regimen suitable for all hair types and formulated with strengthening coconut oil and moisturizing olive oil. Both penetrate deeply into the hair fibers, leaving hair softer, shinier and healthier. Products include Vegan Shampoo (300 ml/ SRP $22.00), Vegan Conditioner (300 ml/SRP $26.00), Vegan Leave-In/Combing Cream (300 ml/SRP $24.00), Vegan Moisturizing Oil (150 ml/SRP $52.00) and Vegan Multipurpose Mask (500 grams/SRP $40.00). Reach Flavia Vieira, director of operations and sales, at [email protected]. inoarprofessional.com


International Beauty Exchange/Booth 31181 will launch grooming products with 100% natural extracts and no animal fat.  African Formula Soaps (100 grams/SRP $2.49) have a 100% vegetable base with a creamy moisturizing texture. Vitamin E and natural extracts are beneficial to cleanse and lightly scent the skin. Soaps are free of parabens, sulfates and animal fat. Also new, Morgan's Beard & Mustache Cream (75 ml/SRP $12.99) and Morgan's Styling Putty (100 ml/SRP $9.99) contain natural olive oil, aloe vera and beeswax for texture and shine. To learn more, contact John Graterol, vice president of sales, at [email protected]. ibeautyexchange.com


Kampalook USA/Booth 33129 debuts the Michel Mercier Detangling Brush Line. The tool brushes through the hair with ease, removing knots and tangles. With a worldwide patent, it’s scientifically engineered with 428 bristles with 32 varying heights to create many different points to disperse the pressure and 16 widths and diameters of bristles to create a healthy touch on the scalp for shiny hair. Styles include the Wet'n Dry Detangler Brush, Elegant Detangler Brush, Travel Detangler Brush, Girlie Detangler Brush, the Pro Beauty Wood Handle Detangler Brush (SRP $19.95 to $22.95) and the Pro Beauty Hair Dryer Detangler Brush (SRPs $24.95 to $26.95). Also new is SOS Color Recover in blond and warm brown shades (SRP $12.99). Its patented applicator offers a fast, at-home solution to cover gray roots between salon appointments,
without staining the scalp, skin or clothes. Color Recover will not fade, flake or rub off. After applying Color Recover, the hair is refreshed, revitalized and restored to its uniform color for the most beautiful look in between color treatments. Reps in all channels are invited to contact Maury Winnick, North American sales director, at [email protected]. kampalook.com


Kavella/Discover Green 26 debuts its full collection of Kavella Hair Care (retail shampoos and conditioners/SRP $29.00, 32-oz. backbar shampoos and conditioners/salon $22.00, styling products and treatments/SRP $16.00 to $22.00). These vegan and gluten-free professional salon products with the brand’s signature natural cherry-almond fragrance cater to the growing need for salons to carry clean product lines that appeal to all clients, including those with ingredient sensitivities. Kavella supports non-profit organizations dedicated to animal rights and welfare, including Best Friends Animal Society and Mercy for Animals. Kavella is donating 1,000 deluxe samples of Recovery Leave-In Lotion to CosmoProf’s Boutique sampling bar. Interested distribution partners can reach Ashley Feinberg, founder, at [email protected]. kavella.com


Keratherapy/Booth 36151 previews Keratherapy Brazilian Renewal Keratin Smoothing Treatment (32 oz./salon $250.00), an advanced keratin smoothing treatment that offers maximum curl reduction, along with amazing shine and no- frizz smoothing for all hair types. Especially effective on coarse, unruly, extremely curly or very resistant hair, it’s enriched with keratin, collagen, argan oil, soy and rice proteins for brilliance, strength and protection. Clients can wash their hair the same day with no downtime. Reach David Mulhollen, president, at [email protected]. keratherapy.com


La Palm/Booth 38181 debuts numerous products for hands and feet. First, La Palm Volcano Spa is a new luxury spa experience in a single-use pedicure treatment. Five steps include Detox Volcano Crystals, Detox Volcano Activator, Exfoliating Sugar Scrub, Collagen Organic Cream Mask and Collagen Organic Massage Lotion. Add steps one and two to the water to experience the bubbling volcano eruption. Each packet holds the precise amount of product for a single pedicure. It’s available in four scents.  The new Gel II Essence of Autumn Collection features six rich nature-inspired shades (SRP $11.99 each) reminiscent of crisp autumn days. All colors are also available in matching Extended Shine (SRP $4.00) nail polish. Colors include G249/ES249 Autumn Sunset, a luxurious copper with flecks of gold glitter; G250/ ES250 Black Cherry, an elegant deep burgundy; G251/ES251 Antique Rose, a beautiful dusty rose accented with an iridescent finish; G252/ES252 Overcast, an everyday neutral gray; G253/ES253, a cool blue with gray undertones; and G254/ES254 Woodland, a stylish deep olive with a hint of shimmer. Luminous color applies fast, feels thin and lasts.  The Gel II True Beauty Collection features eight new nudes in its no-base-coat gel polish. Luminous color applies faster, feels thinner and lasts longer. All colors are available in Gel II (SRP $11.99) and matching Extended Shine (SRP $4.00) nail polish or buy Gel II, receive the matching Extended Shine free. Polishes are non-solvent and free of harmful elements. The True Beauty Collection features a rich mix of subtle hues to flatter any skin tone, including; G241 and ES241 Cream Couture, G242 and ES242 Skin Deep, G243 and ES243 Bashful Blush, G244 and ES244 Sun Kissed, G245 and ES245 Turning Heads, G246 and ES246 Cool Confidence, G247 and ES247 Graceful, and G248 and ES248 Flaunt It.  New Gel II Vitamin Dip Powder debuts in 66 fashionable shades for stronger, longer- lasting manicures. Formulated with micronized vitamins to help promote healthier nails, the easy-to-use system adds strength and durability to nails while maintaining a natural look and feel. The superfine powder provides even coverage with a two-coat dipping application that requires little-to-no buffing and no LED/UV curing. Vitamin Dip offers faster removal than other powders.  New 4D Gel by Gell II offers the lightweight feel of natural nails with the durability of acrylics. This soakable system offers the strength of acrylic liquid and powders in an odorless formula that applies quickly and easily. This versatile product is light enough to create nail enhancements on natural nails, strong enough to build out on nail forms and nail tips, and moldable enough to create dimensional art. It’s available in 20 colors.  Simply squeeze the desired amount of product from the tube, place onto the nail with the Gel II tool, shape and sculpt using the brush and 4D Sculpting Solution. 4D Gel will not harden until it’s cured, is not self-leveling and stays in place until the Sculpting Solution is applied, allowing techs to work at their own pace. An allergy-conscious product, 4D Gel contains no HEMA, and produces no airborne dust when filed. It also reduces filing time to create the desired nail shape and thickness.  The newest LED Gel II Pro-Cure 2.0 Cordless Lamp includes a rechargeable battery, automatic digital timer with motion sensor and safety auto off in a shimmery platinum package. The lamp provides up to 3 hours of battery life. Also new, La Palm Paraffin Wax returns skin to a smooth, healthy glow and luxurious feel with Vitamin E and organic moisturizing oils.  Reach Margo Reed, director of business development, international and North America, at [email protected]. geltwo.com lapalmspaproducts.com

 

Lakme/Booth 45345 introduces the Pure Collection 2017, featuring three looks from the brand’s creative and education team. Pure advocates bringing out the innate beauty of women, who are radiant in any situation in their daily lives. True Brunette by Chroma (tube/salon $7.40) featuresnatural waves with volume and a slightly uncombed texture that evokes the most pure elegance. Essential Blonde by Gloss (tube/salon $6.25) offers a practical and natural look with a cut that surrounds the nape. Longer on the top, the hairstyle offers greater volume. Innate Copper by Collage (tube/salon $6.35) creates perfect harmony with nape-length hair and soft waves that reflect a natural simplicity.  New i.plex brings back the beauty, strength and shine of youthful hair, thanks to a unique keratin complex, Keratec, which strengthens and reconstructs capillary fibers. There are three parts: Strengthening Premium Bond with Keravis prevents the breakage of disulfide sulfur bonds and strengthens the hair during restructuring treatments. Reconstruct Keratech Power deeply reconstructs the internal bonds of the hair. Rejuvenate Hair Perfection , a protective mask with Keravis and Kerate, continues the i.plex ritual at home for the client. For additional information or to set up an appointment, reach Colleen Matorano, vice president of sales, at [email protected], or Pablo Coromina, export director, at [email protected].


Lasio/Booth 40418 seeks North American and international distributors for its line of keratin treatments and support products. Lasio Keratin Treatments feature a spray-on application, which cuts application time by 50% and zero processing time, plus they can be washed out the same day.  The new Lasio Trico pH Hair System is designed to restore the hair and scalp, leaving overall body, thickness and fullness. The range includes Tricogena Shampoo (9.5 oz./SRP $28.00), Tricogena Conditioner (9.5 oz/SRP $32.00), Tricovita Masque (5.6 oz./ SRP $50.00) and Tricophix Scalp Therapy (1.7 oz./SRP $72.00). Also debuting is the Hypersilk Collection. These aftercare products prolong the results of the keratin treatments. The range includes Replenishing Shampoo (12 oz./SRP $15.50), Replenishing Conditioner (12 oz./SRP $15.90), Color-Treated Shampoo (12 oz./SRP $16.00), Color-Treated Conditioner (12 oz./SRP $16.50), Smoothing Balm (4 oz./SRP $16.00), Advanced Serum (4 oz./SRP $14.66), Revitalizing Masque (4 oz./SRP $18.00) and Volumizing Hairspray (12 oz./SRP $16.50). For more information or to set up a meeting, contact Nadine Ramos, founder/CEO, at [email protected]. lasioinc.com


Le Chat/Booth 41345 debuts the Perfect Match Modern Muse Fall 2017 Collection (salon $100.02), featuring six rich shades in both Perfect Match Gel (15 mL/salon $16.67) and matching Dare to Wear Lacquer (15 mL/salon $3.25). This collection is an open love letter to all the women who inspire each other every day to be strong, fierce and beautiful. Domestic and international distributors are invited to contact Newton Luu, CEO, at [email protected]. lechatnails.com


Ligo Electric SA/Booth 47345 will launch five tools, extending its Valera Salon Exclusive line. New hairdryers include the Academy Pro 2.1 (salon $149.00), an 1875-watt dryer with an extra long-life AC motor; the Academy Pro Light 2.0 (salon $139.00), with 1600 watts of power and a durable, lightweight DC-Pro motor; and the Premier Pro 1.0 (salon $109.00), which at just 355 grams without the cable, it features 1600 watts of power and a lightweight DC motor. The Academy Pro range is power in a compact size (just 17 cm long) with a durable yet lightweight DC-Pro motor. All salon exclusive hairdryers are equipped with Valera’s swivel Rotocord and cool nozzle Touch Me. Also new, the Sleek Pro 6.0 Swiss-made hair straightener (salon $99.00) for professionals has a five-layered ceramic coating with tourmaline, for smooth success in creative styling. Finally, the new Vario Pro 7.0 (salon $189.00), a Swiss-designed ergonomic hair clipper for professionals, guarantees cutting perfection with diamond-ground stainless steel blades. Reach Pascal Aenishänslin, sales manager, at [email protected]. valera-salonexclusive.com valera.com

 

Londontown USA/DB 29 previews color and care for hands and feet. The Hyde Park Color Collection for Fall/Winter 2017-18 (12-mlbottle/SRP $16.00) offers a chic retreat from metropolitan life with natural earthtones. They include Bell Flower, a romantic dusty pink; Silver Birch, a beautiful slate reminiscent of the crisp breeze in the autumn air; Star Moss, an olive shade; and Black Thorn, a moody midnight purple. Launching fourth quarter is Kur Cuticle Remover (12 ml/SRP $18.00) with a gentle formula that makes maintaining the cuticle area simple and quick. Lakur Perfect Match Mini Set (8 ml, 4-piece/SRP $25.00, 8 ml, 6-piece/SRP $32.00) combines Londontown’s favorite colors into the perfect gift. New Lakur Minis (8-ml bottle/SRP $10.00) offer vibrant colors without the full-sized commitment. Distributors are invited to contact Kelly Gardi at [email protected] or Marina Dimentman at [email protected]. londontownusa.com


Lottabody/SURF C previews Lottabody Fortify Me Leave-In Conditioner (8 oz./SRP $4.49) and Lottabody Twist Me Curl Styling Pudding (7 oz./SRP $4.99), which launch in September. Both formulas are enriched with coconut and shea oils, which deeply penetrate and hydrate hair, leaving it soft and nourished with a brilliant shine. Lottabody Fortify Me Leave-In Conditioner features a shake- to-activate formula, which strengthens, helps prevent breakage and conditions while detangling hair. Lottabody Twist Me Curl Styling Pudding, a non-drying curl styling pudding, defines and creates soft, crunch- free curls while adding moisture and shine. It’s perfect for natural and color- treated hair. Domestic and international distributors may contact Andy Morgan, director of sales, domestic OTC and international for Revlon, at [email protected]. lottabody.com

 

Luseta/Booth 44033 launches new packaging in vivid color themes for its existing ranges and adds hair oils and hair masks to its existing series. New are Tea Tree Hair Oil (3.38 fl. oz./SRP $24.00), Tea Tree Hair Mask (8.5 fl. oz./SRP $29.00), Keratin Hair Oil (3.38 fl. oz./SRP $24.00). Keratin Hair Mask (8.5 fl. oz./SRP $29.00), Macadamia & Argan Oil Hair Oil (3.38 fl. oz./SRP $24.00) and Macadamia & Argan Oil Hair Mask (8.5 fl. oz./SRP $29.00). The company also debuts two series— Biotin & Collagen to help thicken and straighten all hair types and Marula Oil to repair split ends, fight frizz, and add shine and softness. In the Biotin & Collagen range, products include Shampoo and Conditioner (each 16.9 oz./SRP $14.00, 33.8 oz./SRP $24.00), Hair Oil (3.38 fl. oz./SRP $24.00) and Collagen Hair Mask (8.5 fl. oz./SRP $29.00).  The Marula Oil range includes Shampoo and Conditioner (each 16.9 oz./SRP $14.00, 33.8 oz./SRP $24.00), Hair Oil (3.38 fl. oz./SRP $24.00) and Hair Mask (8.5 fl. oz./SRP $29.00). Distributors may contact Ben Huang, vice president of sales, at [email protected]. lusetabeauty.com


Manic Panic/Booth 49180 debuts Manic Panic Professional semi permanent vegan gel hair color (3 oz./salon $7.25) in 12 intermixable, deeply pigmented, vibrant shades that last through 40-plus shampoos. Shades blend easily for endless color options. The semi- translucent gel formula provides for a stained glass-like application and fades true to tone. Castor seed oil and lactic acid leave the hair smooth, shiny and healthier by controlling split ends and retaining moisture. The acidic formula also helps to close the hair's cuticle and lock in color. No developer is required. Also new, the Manic Panic Blue Lightning 30 Volume Hair Bleach Kit (4 oz./SRP $13.99) helps to neutralize warm tones in the hair during the lightening process. The conditioning vegan formula with vegetable protein gently tones hair as it lifts. Finally, new Manic Panic Hair Freshener Powder Dry Shampoo (10 grams/SRP $7.99) instantly absorbs natural oils in the hair between washes, as it provides UV protection. The formula is vegan, cruelty-free, paraben-free, SLS-free, sodium-free and alcohol-free, For more information or to set up a meeting, distributors are invited to contact Jane Rossi, key accounts representative, at [email protected], Cindy Dunaway, domestic sales representative, at [email protected], or Ashley Rodriguez, international sales representative, at [email protected]. manicpanicprofessional.com manicpanic.com

 

Manna Kadar/Discover Beauty 14 debuts several multitasking products, including the Eye Candy Collection, Priming Eye Shadow Sticks, LipLocked Priming Lipsticks in 11 Shades, LipLocked Priming Lip Wands in 11 Shades, High Definition Pressed Powder, Blossom Floral Compact, Blush & Highlighter, Prime Time 3-in-1, Concealer, Highlighter and Eye/Lip Primer, Precision Point Felt Tip Liner and The Paris Dream Palette. The company is also launching a new brand— Beauty & the Bump (above). It includes products that help women feel refreshed, renewed and revitalized during their pregnancy, and beyond. The Beauty & the Bump Kit (SRP $59.00) features Argon Oil, Dry Shampoo, Hydrating Face Mist, Micellar Water, Miracle Balm and Restorative Blotting Papers, all in a stylish pink travel bag. Distributors, stores and manufacturers’ reps are invited to contact Madison Hofer, account executive, at [email protected]. mannakadarbeauty.com

 

New from Marrakesh/Booth 47407 is Mod Multipurpose Styling Cream (4 oz./SRP $16.99). It strengthens weak, brittle or damaged hair, while also smoothing and detangling unruly locks and providing frizz and humidity control. This nutrient-rich conditioning cream lets you create moveable hold, enhance natural texture and add definition to any hair style. It great for curly, wavy or straight hair and tames frizz, while adding incredible shine and bounce. Reach Laura Sweet, domestic sales manager, at [email protected]. marrakeshhaircare.com

 

Marula/Booth 51461 seeks domestic and international distributors for its luxurious hair and skin range, including three new products. Facial Renewal Essence (SRP $65.00) provides immediate hydration to the skin, while long- term use improves the skin’s complexion by enhancing its natural cell renewal process. Anti-aging peptides soften the appearance of fine lines by helping reorganize and stabilize skin’s building blocks. Nourishing Lip Oil Treatment (SRP $26.00) is loaded with antioxidant-rich pure marula oil to infuse long-lasting moisture and help soothe and soften lips. Vitamin E helps repair dry, cracked lips, while avocado and jojoba oils help protect from environmental stressors. CoQ10, along with pure marula oil, helps fight free radicals that cause premature aging. A unique ceramic-tipped applicator provides instant cooling relief for lips. Finally, 3in1 Rejuvenating Eye Treatment (SRP $65.00) helps diminish signs of premature aging under the eyes. Pure marula oil and vitamin E provide immediate and long-lasting hydration and anti-oxidant protection, while MarulaBright Complex helps soften and brighten dark circles under the eyes. Anti- wrinkle peptides instantly help tighten and firm the skin around the eye area, reducing the appearance of fine lines and wrinkles. Reach Ian Murphy, president, at [email protected]. marula.com


Mia Beauty/Booth 41181 launches innovative hair accessories. As women age, their hair thins and falls out, making it difficult to make a full, pretty ponytail. Now, they can have a full ponytail in seconds with the patent-pending Poofy Pony (SRP $5.99). This ponytail volumizing tool takes a ponytail from super-thin to full in seconds, and you won’t even know that the tool is in your hair. Its contour shape fits snugly against the head.  Also new, Bracelet Band (SRP $5.99)—a bracelet that holds a rubberband—makes it possible to have a rubberband handy on your wrist without the wrist dent. It comes with 19 metal-free elastics and is available in gold or silver. SqHair Pins (SRP $7.99) are square-shaped bobby pins for those with long and/or thick hair. 12 pieces come in a reusable zippered storage pouch. Ez Braider (SRP $5.99) makes braiding a snap! This Waterfall Styler & Volumizing Tool (SRP $5.99) helps poof up your waterfall instantly. These hair accessories are perfect for beauty stores. To see them all and many more, contact Mia Kaminski, CEO, at [email protected]. miabeauty.com

Narian/DGL42 reveals its full product line, including the hero product Anti-Age Night Serum, (1 oz./SRP $87.00), representing the natural bounty of the Armenian highlands. Textured like a balm, it melts on contact and works all night to restore the skin. It includes Armenian apricot kernel oil for a healthy dose of vitamin E that protects and nourishes maturing skin, and a dash of high-altitude rosehip and sea buckthorn oils to improve texture and give the skin a youthful, radiant glow. Domestic and international distributors are invited to contact Lilith Martirosyan, marketing and sales director, at [email protected]. nairian.com

 

Novex Hair Care/Booth 35129 launches the My Curls Mystic Black Collection for very dry, kinky, coily curly hair. It’s rich with vitamins A, C, D and E plus omegas 3, 6 and 9 from the African baobab seed to seal split ends, prevent frizz and intensely hydrate curls. The range includes My Curls Mystic Black Shampoo (10 oz./SRP $10.99), My Curls Mystic Black Conditioner (10 oz./SRP $10.99), My Curls Mystic Black Deep Hair Mask (14 oz./ SRP $10.99, 35 oz./SRP $20.99) and My Curls Mystic Black Leave in Conditioner (17 oz./SRP $15.99). Also new, the Nutrisalon Brazilian Keratin Progressive Straightening System is a professional line of straightening treatments with Brazilian keratin. They seal cuticles and restore capillary mass, providing smooth, frizz- free, shiny hair. The Nutrisalon Brazilian Keratin Progressive Straightening System Kit (salon $140.00) includes Nutrisalon Brazilian Keratin Hair Primer (500 ml), Brazilian Keratin Anti-Residue Shampoo (500 ml), Brazilian Keratin Progressive Straightener (500 ml) and Brazilian Keratin Thermo Protector Leave In (500 ml). Distributors may contact Tayla Barreto, U.S. general manager, at [email protected]. novexhaircare.com


Nutrapel Professional/Booth 20111 launches UHD Permanent Hair Color (3.2-oz. tube with developer included/salon $6.25) for 100% gray coverage guaranteed. Clear (000) lifts up to 2 tones without using bleach. The line features 46 low-ammonia tones for coverage, shine and conditioning. There’s no need to mix with natural base colors. Reps, distributors and beauty stores may contact Lori Garcia, CEO, at [email protected]. nutrapel.com


Olivia Garden/Booth 46405 continues the celebration of its 50th birthday year with the debut of the iBlend Color & Care Brush Collection (salon $9.99). Designed to fully distribute and evenly saturate all types of hair color, the brushes work to create a natural, blended effect. Dual-length bristles and a scalp-hugging design gently detangle and allow even product distribution to avoid over- saturation and minimize product waste. iBlend also works with bond-building treatments, hair straightening treatments and more.  Also new, the iStyle Brush Collection (SRP $13.25 each) for short-to-medium hair, bangs and men’s styling features scalp-hugging comfort and Memory-Flex bristles designed to work on different hair types. Those include ultra-gentle Memory-Flex double bristles for fine hair, flexible Memory-Flex dual-length bristles for medium hair and Memory-Flex tension bristles for thick hair. All iStyle brushes feature scalp-hugging comfort, a compact, travel-friendly size and a no-slip unibody finish with an easy-grip, non-slip handle that is comfortable and offers snag-free styling. For more information contact Anne Maza, vice president of sales and marketing, at [email protected]. oliviagarden.com


Oomph/Booth 50204 previews Rootie the rootlifter, the third product in its line of patented hair volumizing irons. Rootie’s 1-inch plates lift and add lasting volume to any hair style. Domestic and international distributors are invited to contact Bill Schwartz at [email protected], voloom.com


Palladio/Booth 34157 previews cosmetics for September launch. Under Eyes Disguise Full- Coverage Concealer (10 grams/SRP $7.00) evens out skin tone, covers imperfections and conceals under-eye circles with its lightweight, creamy, high-coverage formula. Use natural shades for everyday coverage, yellow for camouflaging dark circles, mint to neutralize redness and peach to minimize blue undertones and neutralize dark spots. Chamomile and aloe extracts calm delicate areas and blemishes, while gingko biloba extract helps reduce the appearance of broken capillaries. Ginseng protects skin against free radical damage and coconut oil adds moisture. It’s available in nine concealer shades and three color-correcting hues.  I’m Glowing Illuminating Primer (20 ml/SRP $12.00) has a pearly-pink tone with three reflection pearls to add luminosity and boost the radiance of foundation, while minimizing the appearance of wrinkles, fine lines and pores. The vitamin-rich, free- radical fighting and quick-absorbing formula blends seamlessly for a silky, smooth finish. Aloe vera and grape seed oil help skin retain moisture and stay supple and flexible, provide anti-inflammatory benefits and help minimize the appearance of wrinkles, fine lines and pores. Panax ginseng root extract revitalizes the skin and green tea extract lends anti-aging properties. The Definer Highlight & Contour Palette (SRP $14.00) defines, refines and highlights facial features. Three contour shades accentuate features, while three highlight shades strobe and illuminate. Buildable color allows for customized universal shade matching for all skin tones. Aloe vera and coconut oil hydrate and moisturize the skin, while chamomile calms and softens. Pressed Rice Powder (SRP $8.00) in a convenient compact with a mirror and sponge applicator is perfect for on-the-go touchups. Rice powder absorbs oil and helps makeup last longer, while leaving a silky finish. This emollient-rich skin treatment is available in two shades. Mattifying Rice Primer (20 grams/SRP $12.00), with a velvety, lightweight and nourishing formula, creates a smooth canvas by mattifying and perfecting the skin, while reducing the appearance of wrinkles, fine lines and pores. Used alone or under foundation, the silky texture of this oil-controlling formula leaves a flawless finish and helps foundation last all day. Panax ginseng root extract revitalizes the skin while promoting elasticity. Aloe vera and coconut oil hydrate and moisturize the skin, chamomile calms and softens, and gingko biloba helps calm inflammation.  4 Ever + Ever Intense Lip Paint (6 grams/SRP $8.00) in 12 shades drenches lips in long-lasting, rich color in one stroke. Its creamy, lush application provides infinite shine and a vinyl-like pout. Aloe vera extract, coconut oil and apricot oil hydrate and moisturize lips. Finally, Twisted in Love Intensifying Mascara (10 ml/SRP $10.00) in black features a “twisted” heart-shaped brush to achieve amplified volume and precise definition with a reservoir that charges lashes with rich black color. Elongated bristles comb and separate each lash for maximum fullness, length and panoramic effect. Panthenol moisturizes and penetrates hair for thickness, Bayberry fruit extract conditions and bamboo extract strengthens hair. Reach Lorraine Guzzo at [email protected] or Lorraine Guzzo. palladiobeauty.com


Personal Brands/Discover Beauty Pro debuts as an incubator for artist-driven brands. This beauty innovation company creates high- performance, naturally derived and safe, meticulously formulated products that have been created with ethically-sourced botanical ingredients and sustainable manufacturing practices to avoid inflicting harm on people, animals or the environment. As a family- owned and operated business, the company starts with the people—the top hairstylists, beauty professionals, product formulators and beauty lovers. The initial portfolio includes Groh Total Vitality Boost (Booth 38031), Beth Minardi Signature (Booth 38039), WolffBehr (Booth 38025) and Peter Coppola.  Groh, created by Marvin Hausman, MD, is a dietary supplement and treatment ritual formulated to rejuvenate dormant cells in hair, scalp, skin, nails, lashes and brows, supporting a healthier and more optimized lifestyle. By combining the work of leading medical and nutritional researchers with the most potent and pure ingredients from nature, Groh has developed products to treat the entire body— inside and out. Central to the line is Daily Vitality Boost, an ingestible supplement with Ergo Boost Complex, a blend of rich antioxidants and bionutrients that works internally and externally with the body’s complex biological systems to support healthy skin, scalp, hair, nails and lashes.  Hair products include Shampoo, Conditioner, Leave-In Styling Treatment and Stimulating Scalp Serum. Skin care features Rejuvenating Skin Lotion, Hydrating Face Serum and Invigorating Face Wash. Beth Minardi’s eponymous Signature Hair Color kicks it up a notch with more than 80 intermixable, dimensional, high-shine shades ranging from the deepest pale to cool, smoky tones to brilliant coppers and reds for amazing coverage. Originally created by legendary stylist Peter Coppola. Peter Coppola Professional Hair Care has been redesigned and reformulated to allow professionals and consumers to unleash their creativity. Salon services and home care products invite clients to experience results beyond the highest industry standards. New WolffBehr Lightener (16 oz./salon $21.30) is a balayage bleach containing azulene. Domestic and international distributors may contact Rebecca Mariolis, vice president of business development, at [email protected]. personalbrands.co

 

Phillips Brush/ Booth 48399 debuts the Phillips Maxx (SRP $9.99), a lightweight vent brush with a criss-cross bristle design that penetrates, lifts and holds the hair for precision styling. The anti-static brush is contoured to fit the hand. Contact Bart Simon at [email protected]. phillipsbrush.com


Pink Pewter/Booth 48271 unveils its makeup line. 100% vegan and cruelty-free, it features coffee bean and coconut oil to create creamy and highly pigmented looks. The I Want It All Palette (SRP $75.00) consists of 33 eyeshadow/highlighter options. The rest of the collection retails from $8.00 to $75.00. Reach Alyx Martinez, sales director, at [email protected]. pinkpewter.com

 

PreHeels/DBS 62 seeks distributors for its skin-protectant spray (1.5 oz./SRP $14.99, 2.5 oz./SRP $22.99), which helps save feet from blisters. PreHeels dries in less than 60 seconds into a breathable barrier that stays in place and won’t rub off on shoes. Because it is clear, it works with all skin tones. PreHeels’ aerosolized delivery ensures that the protective coating conforms perfectly to the unique shape of the foot for optimal coverage, while making it easy to apply to hard-to-reach spots like the back of the heel. preheels.com

Product Club/Booth 45381 debuts several sundries. The Ready to Use, Pop-Up Foil Combo Box (salon $17.99) features two lengths of pre-cut foil—400 sheets of 5 inches x 8 inches and 500 sheets of 5 inches x 11 inches—in one convenient pop-up box. Also new, the EZ-Dispense Liter Holder (salon $9.00) keeps developers, shampoos and conditioners ready for easy dispensing. It eliminates waste and saves money by dispensing every last drop of liquids. Each holder includes a non-drip cap. Multiple units link together to keep dispensary clean and organized. For more information or to set up an appointment, contact Jay Ohlrich, vice president of sales, at [email protected]. productclub.com
 

PUR attitude/Discover Beauty DB 13 from CDS Holdings is a new line of safe skin care that replaces the water found in traditional skin care products with Hyaluronix, a natural new beauty ingredient with a similar composition to the hydration substance found in almost every cell of the human body. Hyaluronix draws moisture from the air and binds up to 1,000 times its weight in moisture, making it even more effective than water when hydrating the skin. By combining this patent-pending technology with essential vitamins, anti-oxidants and nutrients, PUR attitude seeks to redefine innovation in beauty with 100% pure active skin care ingredients. The PUR attitude launch collection features six key categories, each with Hyaluronix. Skin Essentials features a hydrating wash that removes makeup and impurities while gently exfoliating dead skin cells, a soothing toner that prevents blemishes and protects the skin’s natural pH balance, a lightweight high- performance hydro-cream that increases skin hydration by 90% and an advanced eye cream that works to prevent and smooth puffy eyes and dark circles. Kits are available for normal, oily or dry skin.  Targeted Serums address customers’ specific concerns, including wrinkle prevention, hyperpigmentation, skin brightening and instant fine lines. Nutri- Cosmetics features dietary supplements that can be mixed into water, juice or shakes to help beautify the skin from within using different molecular weights of hyaluronic acid, phytoceramides and other nutrients. Head to Toe Body Care includes an all-over moisturizing lotion, a foaming bamboo scrub that deep cleanses and rejuvenates the skin, a bath and shower gel used to stimulate cell renewal, a cellulite lotion to smooth the appearance of cellulite, and a shampoo and conditioner duo formulated with caviar to nourish the scalp and replenish dry, brittle hair.  The Men’s Line features a hair and body wash combo, a protein shave cream for ultimate nourishment and an after-shave gel to help protect the skin against the signs of aging. Health Care advanced topical solutions include HA85, which is designed for chemotherapy and radiation patients, and Pain Assassin, which helps relieve minor aches and pains associated with backache, sprains and/or arthritis. Each product in the PUR attitude line is backed by independent clinical studies and leaves out harsh chemicals, parabens, PEGs, glycols, sulfates, petro-chemicals, synthetic fragrances and artificial dyes. For more details, reach Adrienne Kramer, ProBeauty Partners, at [email protected]. purattitude.com

 

Redavid/Booth 49398 launches a collection of products that treat, reinforce and thicken the hair without adding weight. Orchid oil restores and maintains the hair’s moisture to renew every strand ravaged by chemical and thermal damage, while Dynagen promotes follicle structure strength, boosts follicle nutrition and increases resistance to weather and aging for healthier, shinier and stronger hair. Products include Orchid Oil Shampoo (250 ml/SRP $32.00, liter/SRP $69.00), Orchid Oil Conditioner (250 ml/SRP $32.00, liter/ SRP $69.00), Orchid Oil Treatment (30 ml/ SRP $14.00, 90 ml/SRP $35.00, 250 ml/SRP $69.00), Orchid Oil Curl Defining Creme (150 ml/SRP $38.00) and the hero product, Orchid Oil Dual Therapy (100 ml/SRP $54.00) to repair hair and add shine. For more information or to book a meeting, contact Marco Redavid, CEO, at [email protected]. redavidhair.com
 

RefectoCil/Booth 44396 debuts the RefectoCil Lash & Brow Bar (salon $189.95). The bar contains all of the RefectoCil original tints and accessories needed to perform hundreds of brow and lash tinting applications. It is small, balanced, handy and light. It can be moved anywhere in the salon or spa easily with the integrated handle. The Lash & Brow Bar is the perfect tool for professionals who need their products near them at all times. The idea is to have a convenient and eye-appealing lash & brow bar to work out of in every situation for every customer.
 

Reuzel/Booth 50401 heralds classic barbering with its line of pomades and men’s grooming essentials created at Schorem, an old-school barbershop in the heart of Rotterdam. The shop specializes in the classic cuts that have proven themselves over the decades: pompadours, flattops, contours and the other styles featured on Schorem’s famous barbershop posters. The collection (travel sizes to liters/SRPs $6.25 to $38.50) includes Fiber Pomade, Shave Cream, Beard Foam, Beard Balm, Scrub Shampoo, After Shave Daily Shampoo and Conditioner, Hair Tonic, Grooming Tonic, Clay Matte Pomade, Blue Pomade, Pink Pomade, Green Pomade and Red Pomade. Interested distributors are invited to contact Marta Rubenstein Harmon, senior vice president, global sales, at [email protected]. reuzel.com


Robanda International/Booth 46151 offers a variety of new products under its portfolio of brands. First, Bodyography adds fall colors to its Lip Lava collection (SRP $19.00 each). This long-wearing formula goes on opaque, dries instantly and lasts for hours, so lips stay fierce and fabulous all day long. Lip Lava Liquid Lipsticks feature exclusive Micro Absorb Technology, making lips bulletproof against smearing and wear. bodyography.com Prorituals adds nine shades to its collection of Metallics hair color. The brand also debuts Modern Firm hair spray (SRP $19.00). This buildable spray allows the stylist and consumer to create unlimited looks without that lacquered-down feel. Inspired by catwalks around the world, hair has evolved to be fixed, but not forced, and ProRituals Modern Firm hairspray will help achieve that balance. Also new, Dry Shampoo and Texture Spray (SRP $19.00) eliminates excess oils found in the hair with a simple spray, massage and brush. It creates grippable, touchable texture all while extending your style.  Finally, ReFresh Dry Shampoo is available in a new larger 200-ml can that’s 25% less expensive. Its oil-absorbing ingredients increase volume, leaving hair clean, texturized and fresh smelling. The lightweight formula turns lifeless, flat hair into clean, touchable texture. Simply spray at the roots or spray all over to add texture and volume for supporting styles and sets or to keep curls from clumping or drooping. The freshly scented formula sprays clear. prorituals.com Under its newly acquired Pebco Protools brand, the company will spreview a hair dryer and flat iron. The tools feature new technology, a sleek design and great performance. They are also the first launch since Robanda purchased the brand. pebcoprotools.com


Mr. Pumice offers its mini metal foot file in a new pink color. The metal foot file helps remove thick calluses and is used on dry skin. mrpumice.com

 

Roux/Surf C debuts new packaging for its classic temporary hair colors— Fanci-Full Instant Color Rinse (15.2 fl. oz./SRP $7.49), Fanci-Full Instant Color Mousse (6 oz./SRP $10.49) and ’Tween Time Instant Root Concealer (SRP $7.49)—along with new formulas for Fanci-Full Mousse and ’Tween Time. The clean, modern packaging repositions Fanci-Full as “instant” hair color, identifies the shade inside and adds model images to the ’Tween Time card. Available in 13 natural-looking shades, Fanci-Full Rinse is perfect for refreshing faded color, color correction and toning. Styling lotion allows for coloring and styling in one easy step. There’s no ammonia, no peroxide, no damage and no commitment. Fanci-Full Mousse tones and enriches hair color, blends grays, and adds depth and shine. Now more moisturizing with a richer color payoff and fresh new scent, Fanci-Full Mousse styles in instant volume, body and shine, as it delivers beautiful color. It’s available in 11 natural-looking shades. ’Tween Time Instant Root Concealer makes it easy to color on camouflage instantly when pesky grays or roots start to peek out between hair color treatments. Available in five shades, the extra moisturizing, non-flaking, non- damaging, touch-up color crayon can be used every day for natural-looking results. Domestic and international distributors may contact Andy Morgan, director of sales, domestic OTC and international for Revlon, at [email protected] for more information. rouxbeauty.com


Schique/Discover Green 11 seeks beauty stores to retail its new anti-aging skin care products. The line incorporates proprietary dandelion extract for its unifying radiance. The aesthetic nuance of dandelion extract enhances the therapeutic properties of the natural nutrients, rich fruit and plant extracts, power peptides and anti-oxidants Vitamins C and E. Jacqueline Schaffer, MD, created the line after watching her mother battle skin cancer twice. The line includes Insightful Contour Eye Cream, Intuitive Restoration Mask, Lumistone Hydrate Face Moisturizer, Hydra Glisten Freshening Mist, Brilliantly Firm Serum, Pure Clarity Daily Cleanser and Daily Polish Scrub. Reach Franchesca Geller, operations manager, at [email protected]. schique.com

 

Scruples debuts Power Blonde Fashion Toners (Kit/salon $29.95, open stock 60 ml/salon $6.75) in three fashion shades— Cosmo, Iris and Mist. These ammonia- and PPD-free conditioning toners are applied following a Power Blonde lightening service. Also new, Scruples True Integrity Olive Series (kit/salon $29.95, open stock 60 ml/salon $6.75) features green ash- based shades that neutralize warm undertones, producing cool results for brunettes and dark blondes. Part of a low- ammonia permanent and demi-permanent system, shades provide 100% gray coverage. Reach Michael Riley, chief operating officer, at [email protected] scrupleshaircare.com

 

Smart Step/Booth 50255 adds six new sizes with the Bella Design to its Designer Series’ Black Onyx collection. The entire line is made 100% in America from a one-piece construction of polyurethane with no cheap glues, foam or plastics, and is backed by a best-in-class five-year warranty. The Designer Series helps stylists stand comfortably throughout the day and complements any salon’s décor. The largest size—4 feet by 5 feet (salon $259.00)—features a chair depression and allows both feet to stay on the mat. Smaller mats—3 feet by 5 feet rectangle or half circle—cost salons $239.00. Domestic and international distributors are invited to contact Dro Bush, account manager, at [email protected]. smartstepsalonandspa.com


Sophie la Girafe Cosmetics/Discover Beauty 19 seeks prestige partners for its award-winning Eco-cert skin care line for children. Sold in about 30 countries, this certified natural and organic cosmetics brand, developed and run by Jonna Jalkanen, the co-founder of the Finnish company Alva Organics Oy, has won several awards, and its products are sold in the world's finest retail outlets, including Harrods and Selfridges in the United Kingdom; Boots and Holt Renfrew department stores in Canada; and the Emporium department store in Bangkok. The delightful baby line includes Baby Oil (200 ml/SRP $22.00), Bubble Bath (150 ml/SRP $18.00), SOS Cream Face & Body (50 ml/SRP $18.00), Body Lotion (150 ml/SRP $22.00), Face Cream (50 ml/SRP $18.00), Hair & Body Wash (200 ml/SRP. $22.00), Starter Kit with 20-ml sizes of Baby Oil, Body Lotion, Hair & Body Wash and Face Cream (SRP $24.00), Gift Set of 150-ml Body Lotion and 200-ml Hair & Body Wash (SRP $40.00), and Gift Set of 200-ml Hair & Body Wash plus a bamboo hair brush (SRP $40.00). Sophie la girafe is a 56-year-old French icon—a beloved baby toy giraffe made of natural rubber. For more details or to set up a meeting, distributors may reach Adrienne Kramer, ProBeauty Partners, at [email protected]. www.sophiethegiraffe-usa.com/

 
Sparks/Booth previews Urban Wonderland (3-oz tube/SRP $7.99), a new hair collection featuring five new hair colors. An extension of Sparks Vibrant Color, the new shades are on trend with the demand for creative hair color. Hues include Desert Rose, Denim Blue, Camo Green, Night Indigo and Sugar Plum. For more information or to set up a meeting, contact Joe Magnano, national sales manager, at [email protected]. sparkscolor.com


Spongelle LLC/Booth 32111 previews the Shimmer Body Soufflé Collection (8 oz./SRP $28.00), an extension to the Shimmer Buffer Collection of body wash-infused buffers. The company seeks North American and international distributors. For more information, contact Eric Binder, chief operating officer, at [email protected]. spongelle.com


Spoolies/Discover Beauty Spotlight 64 debuts Spoolies Leave-in Curl Enhancer (4-oz. spray/SRP $17.99) to work with Spoolies Hair Curlers for styling hair in beach waves and curls. Reach Jeanne James, owner, at [email protected], spoolies.com

 
Spornette/Booth 41287 debuts the Metallic Swizzl e collection (SRP $9.00). Available in silver, gold and rose gold shades that are perfect for the holidays, these brushes feature wavy nylon bristles that glide through and detangle wet and dry hair. The wavy bristles reduce breakage, flyaways and static. Domestic and international distributors may contact Jeffrey Sporn, sales, at [email protected]. spornette.com


Supermood/Discover Beauty 25 bows to the U.S. market. Best seller One Minute Facelift Serum combines immediate gratification with long-term improvement of skin through both natural topical formulas and nutritional supplements. The Egoboost line gives an immediate lift to the face, the Beauty Sleep line helps rejuvenate skin and mind during the night and the Youth Glo line restores skin and spirit. Natural ingredients like chaga mushrooms, sea fennel stem cells, moth bean extract (natural retinol) and glutathione are the cornerstones of the line. Retailers can reach Adrienne Kramer, ProBeauty Partners, at [email protected]. supermood.fi


Tela Beauty Organics/Discover Beauty 17 launches the Tela Life Force Collection, a four-product style and treatment collection for root-to-end recovery. Products use the power of probiotics for hair, scalp and follicle rejuvenation. The collection features Power Shampoo and Conditioner (8.45 oz./SRP $34.00), Fountain of Hair Vitality Seru (3.3 oz./SRP $42.00) and Probiotic Hair Mask (6.8 oz./SRP $48.00). All are designed to sustain hair, scalp, and follicle strength, balance and vitality. The collection also features a limited edition introduction set, containing all four products in deluxe sizes (SRP $89.00). In addition to probiotics, products contain over 35 certified organics plus superfruits for youthful, bouncy, resilient hair. For more information or to set up an appointment, contact Jennifer Danilchick-Pelusi at [email protected].


Truss Professional/Booth 48345 will show Deluxe Prime Blond (8.79 fl. oz/SRP $32.00), an at-home hair treatment to maintain vibrant blonde, highlighted or metallic hair. Violet pigments neutralize without dehydrating, for the perfect platinum effect. Also new, Truss Net Mask (450 grams/ SRP $42.00) features nano regeneration technology, which helps hydrate, reconstruct and nourish the porous areas of the hair to restore elasticity, strength and sheen. The company seeks distributors. Reach Lucas Pontes, sales manager, at [email protected]. trussprofessional.com
 

Wahl Professional/Booth 46381 launches the Wahl Beret Trimmer (SRP $72.00), an ultra-quiet, lithium-ion corded or cordless detachable blade trimmer. Run time is Zotos/Booth 40301 has new products in a variety of its lines. Biotera Shine Sweet features sugar cane extract, which is known for its polishing ability. Biotera optimizes the effect with science, so hair is treated to a healthy burst of sweet, sparkling shine. The lineup includes three color-safe, paraben- and silicone-free formulas for normal hair that appears dull or in need of a burst of shine: Shine Sweet Brilliance Shampoo and Conditioner (each 15.2 oz./SRP $8.99) polish, hydrate and remove dulling residue. Shine Sweet Lightweight Brilliance Mist (4 oz./SRP $8.99) instantly perfects and delivers a lightweight, glossy finish.